WELCOME TO MY BLOCK PARTY

Ava-Fest at SDCC last year was cool and all, but it needed more Ava. And more party. This year, we blew it up and took over the whole block.

We got the Philly vibes, free stuff, and plenty of photo ops to get a pic of yourself looking fine. You're welcome.

Oh yeah, and deep cuts everywhere for all you nerds who pay attention.

If you know the show, you know. If you don’t... embarrassing, but you can still come. -- Ava

Listen up kids!

Everyone get in line. Cute people in front! Here’s a FUN-raiser card, use it to do all the little activities and get your favorite principal some swag.

Staff photo’s on the way in. Come’on, show those cheekbones! -- Ava

Baby, we got curb appeal.

School signs, Philly murals, Abbott deep cuts. We put something everywhere—because you can’t call it a block party and then have the block looking regular. -- Ava

Ya'll left all this stuff here, so now  it's prizes.

Don't be mad. Grab a boombox crossbody bag or bucket hat and get your name on it so when you lose it, we know who to blame.

Oh, and see all that crap in the cubbies? Figure out which one of your teachers it belongs too. I'm not storing this stuff here another year! -- Ava

Here's some Philly Water Ice cuz I'm thoughtful like that. 

Order your favorite staff flavor, then snoop around the deli windows.

Spot Janine’s weird ketchup and rice situation, Melissa’s cheesecake, Gregory’s bougie truffles, and Tariq’s date-night empanadas.

Speaking of Gregory, he did not appreciate us putting his little fruit opinion on a wall. Which honestly made me like it more. -- Ava

Look at us with art and books!

Get your caricature, one copy for the wall, one copy to take home and act like you commissioned art.

Hit the school doors and pose for a pic, then check out the Little Abbot Library. Real books from the show. We got culture over here. -- Ava

The view looks almost as good as me. 

Ride the Ferris wheel, get your aerial view of SDCC, and try not to act brand new.

And yes, the face in the middle changes. I personally would’ve kept it on me, but apparently this is a “group effort.” -- Ava

Look at you, following directions!

Finish your FUN-raiser card, bring it to Pin Pick-Up, and we’ll see what you earned.

Complete the whole thing? Congratulations, baby. You get the full Abbott bus. -- Ava

Client: ABC / Hulu / Disney

Agency: Creative Riff

ECD: Juliana Jaramillo

Creative Director: Jessica Urgo

Art: 3D - Amanda Lee, 2D - Mariana Castellanos

Branding: Daniela Ponce