Cole & Weber United was tasked to create SightLife's first ever campaign, tagline, and new website. We traveled to three small towns in India- the country most affected by corneal blindness- and gave the newly-sighted cameras to document the first things they saw, and tell why they were so beautiful. They took pictures of everything from interesting buildings and dirty dishes in the sink to flowers and the faces of their loved ones. It was, pun intended, a truly eye opening experience.

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To learn more contact Jessica at urgocreative@gmail.com